Blog
Notes on building software.
Plain answers to the questions clients ask us most, written by the people who do the work.

Custom software development, 3 minute read
What actually drives the cost of custom software
Custom software has no price list. Here are the things that move the number, and how to bring it down before you ask for an estimate.
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Mobile app development, 3 minute read
Flutter or React Native: how we choose for a client project
Both build iPhone and Android apps from one codebase. The right one depends on your team, your design and what the app has to do. Here is how we decide.
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UI UX design, 3 minute read
What happens in a UX design phase, and what you get at the end
Design before code is not decoration. Here is what a UX phase covers, step by step, and what you should have in hand when it is done.
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Automation and integrations, 3 minute read
When a spreadsheet should become software
Spreadsheets run a surprising amount of business. Here are the signs yours has outgrown its job, and how to replace it without a risky big switch.
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SEO and growth, 3 minute read
Technical SEO basics every new website should ship with
Before content and links can work, search engines have to be able to read your site. This is the checklist we build into every launch.
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